Business

get a hint

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January-February 2015

January-February 2015

The publication date of the article

Reprint F1501A

The specific reprint code for the article

Idea Watch

A section in the Harvard Business Review that highlights emerging ideas and trends

Boosting Demand in the "Experience Economy"

The main topic of the article, which discusses how nonprofits can use marketing science to increase demand in the experience economy

Nonprofits

Organizations that operate for purposes other than making a profit, often focused on social or charitable causes

Marketing Science

The application of scientific methods and principles to marketing activities

Potential Upside

The potential benefits or advantages of embracing marketing science for nonprofits

Government Assistance

Support or aid provided by the government to individuals or organizations

Entrepreneurship

The activity of setting up a business or businesses, taking on financial risks in the hope of profit

Discounting Prices

The practice of reducing the price of a product or service

Harvardddd

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