PRIVACY POLICY

Your Privacy Rights

Effective Date: October 5, 2023

This Privacy Policy describes the types of information gathered by Knowt Inc. (“Knowt”, “us” or “we”) in the process of providing this website, https://knowt.com, (the “Site”), a software application for mobile devices (the “App”), and the associated services, data, information, tools, functionality, Model(s), updates and similar materials (collectively, the “Service”), how we use it, with whom the information may be shared, what choices are available to you regarding collection, use and distribution of information and our efforts to protect the information you provide to us through the Service. It is important that you take the time to read and understand this Privacy Policy so that you can appreciate how we use your personal information.

By using the Service, you hereby consent to allow us to process information in accordance with this Privacy Policy. Please also refer to our Terms of Service, available here https://knowt.com/terms, which are incorporated as if fully recited herein. Terms defined in the Terms of Service that are not defined herein shall have the same definition as in the Terms of Service.

This policy is subject to change. If our information retention or usage practices change, we will let you know by posting the Privacy Policy changes on the Service and/or otherwise making you aware of the changes. Your continued use of the Service following our notice of changes to this Privacy Policy (or other method of legal acceptance) means you accept such changes. Please refer to the “Effective Date” above to see when this Policy was last updated.

Territoriality

Regardless of where our servers are located, your personal data may be processed by us in the United States, where data protection and privacy regulations may or may not be to the same level of protection as in other parts of the world. In all instances in this Privacy Policy, “our servers” means servers that we own or on which the Service is hosted, or which are otherwise utilized by the Service. BY VISITING THE SITE AND USING THE SERVICE, YOU UNEQUIVOCALLY AND UNAMBIGUOUSLY CONSENT TO THE COLLECTION AND PROCESSING IN THE UNITED STATES OF ANY INFORMATION COLLECTED OR OBTAINED BY US THROUGH VOLUNTARY SUBMISSIONS, AND, TO THE EXTENT POSSIBLE, THAT U.S. LAW GOVERNS ANY SUCH COLLECTION AND PROCESSING.

This Privacy Policy may be subject to the provisions of the EU General Data Protection Regulation ("EU GDPR"), the UK General Data Protection Regulation (“UK-GDPR”, and together with the EU GDPR, the “GDPR”), and other applicable privacy laws. Under the GDPR, Knowt is a data “Controller”. If you are an individual who resides in the United Kingdom, the European Union, or Switzerland (collectively, and for the purposes of this Privacy Policy, the “EEA”), you are a “Data Subject” with certain protected privacy rights concerning your “Personal Data.” We will take commercially reasonable steps to maintain compliance with GDPR. Your Personal Data, combined with any other information that may identify you as a person, may be referred to in this Privacy Policy as Personally Identifiable Information (collectively, "PII").

Who Collects Your Personal Information on Our Service?

We do. We collect PII from you on the Service, and we are responsible for protection of your PII.

What Information Do We Collect?

Requested Information. We collect certain personal information about you, which may be supplied when you register for the Service, when you create or update your account, when you use the Service, from optional social media platforms, or otherwise when you submit such information, including:

• Contact and account information, such as name, email address, date of birth, payment account information (e.g. credit card number, cvv, and/or bank account numbers), username, and other types of personal information collected through the Service’s optional social media integration; and
• Technical information, collected in our logs. Such information may include standard web log entries that contain your device identifiers (including mobile devices) and information, operating system information, usage statistics, clickstream data, IP address, your device’s identifiers such as UDID, previous page URL, the pages you visit, referring page URL and timestamps. We also utilized first-party (session and persistent) and third-party cookies and collect data from them as described in more detail below.

You may provide us with information when you interact with us through email, submit a review or a post, or through other use of the Service. We may retain such information in order to provide you with services, and you agree that we may share this information as needed with other users in order to resolve any issues that may arise between you and another user of the Service.

The Service may offer an optional integration with third party social media platforms, such as Facebook, LinkedIn, Instagram, and others (collectively, the “Platforms”). If you choose to interact with the Platforms through the Service, the Platforms may make additional Personal Information about you available to us.

The Service may send you push notifications, record photos or video, and request permission to access your photo gallery, camera roll or other device storage area holding your images, in order for you to upload and transmit them through the Service.

The Service may also access the internet or use your mobile data plan, create icons/shortcuts on your device, and collect location information about you, in order to use certain features of the Service.

• 1. Non-personal Information. Non-personal information is non-personally identifiable or anonymous information about you, including but not limited to links and materials posted, the type of device you used and its operating system, browser information, the pages accessed most frequently, how pages and features are used, time spent on a page, when and how you use the App, search terms entered, and similar non-personal data.

Automatically tracking Internet Protocol (IP) addresses is one method of automatically collecting information about your activities online and information volunteered by you. An IP address is a number that is automatically assigned to your device whenever you surf the internet. Further, the Service may utilize web beacons, pixel tags, first and third-party cookies, embedded links, and other commonly used information-gathering tools.

If non-personal information is paired to any of your PII, we will treat the non-personal information as if it were also PII.

Part of the purpose of the Service is to share materials you make available. Anything you publicly post will not be considered personal information.

Aggregate Information. We may also collect anonymous, non-identifying and aggregate information such as the type of browser you are using, the type of operating system you are using, the date and time of any request, language preference, referring site, and the domain name of your Internet service provider.

Financial Information. Although it may appear that we collect financial information from you on the Service, it is actually collected and processed through a third-party service provider (“Payment Processor”) to process payments for the Service. The Payment Processor may collect financial information such as banking information or credit card number, name, CVV code or date of expiration, from you on the Service. We do not hold your financial information.

User Content. We may collect information that you upload or otherwise submit to the Service as User Content. We collect User Content only if, and to the extent that, you upload or otherwise submit it to the Service. User Content shall only contain your PII to the extent that you include such PII in such User Content.

Why Is My Information Being Collected?

We need to collect your PII so that we can provide the Service, respond to your requests for information to integrate with Platforms at your option, to enforce our Terms of Service, and to process your requests to access, and make payment for or receive payment from, the Service. We also collect aggregate information to help us better design the Service. We collect log information for monitoring purposes to help us to diagnose problems with our servers, administer the Service, calculate usage levels, and otherwise provide services to you.

We collect User Content for purposes of providing certain functionalities of the Service.

How Do We Use the PII We Collect?

We use the PII you provide for the purposes for which you have submitted it including:

• Internal Uses. We may use your PII to respond to your inquiries, fulfill your requests for information, track usage trends, conduct experiments, prevent fraud, develop and improve the Service and other offerings, and perform research and analytics.
• Creating and Maintaining Your User Account. We use your PII to create and maintain an account for you to allow you to purchase and use the Service.
• Paying for the Service. Your payment information is collected and processed through our Payment Processor.
• AI Training. As mentioned above, we may use your PII and User Content to develop and improve the Service, including for the training of the models that power our Service.
• Communicating With You About Our Services. We may use your PII to send you information about new services and other items that may be of interest to you.
• Sending Administrative, Marketing, and Promotional Communications. We may use your PII to send you emails or push notifications to: (a) confirm your account information and your other PII; (b) process your transactions to purchase our Service; (c) provide you with information regarding the Service; (d) inform you of changes to this Privacy Policy, our Terms of Service, or our other terms, conditions, or policies; or (e) provide you with information on our other services and products, or promotions related to the Service or our other services and products.
• Serving You Targeted Advertisements. We may use your PII to serve you advertisements with the Service that are targeted to your interests, which in some instances involves sharing your PII with third parties.
• Enabling the Social Media Integration. We may use your PII to, at your request, integrate your social media accounts with the Service, and to provide to you the social media features of the Service.

We may use anonymous information that we collect to improve the design and content of our Service, and to enable us to personalize your internet experience. We also may use this information in the aggregate to analyze how our Site is used, as well as to offer you programs or services.

We may use your User Content to provide certain functionalities of the Service, as directed by you. We may also anonymize your User Content and use it for purposes of improving the design and content of our Service, analyzing how the Service is used, and performing analytics and benchmarking, and for general business purposes.

Do We Share Your PII?

We will not share your PII except: (a) for the purposes for which you provided it, including to other users for the Service to function; (b) with your consent; (c) as may be required by law or as we think necessary to protect our organization or others from injury (e.g., in response to a court order or subpoena, in response to a law enforcement agency request, or when we believe that someone is causing, or is about to cause, injury to or interference with the rights or property of another); or (d) with persons or organizations with whom we contract to perform services for us, including the performance, or development of, aspects of the Service and other internal operations or business activities. We may also share aggregate information with others, including affiliated and non-affiliated organizations.

We may share your User Content with other users via the Service, as directed by you. We may use and share anonymized User Content for purposes of improving the design and content of our Service, analyzing how the Service is used, performing analytics and benchmarking, and for general business purposes. We do not disclose any Personal Data to, nor do we have any connection or partnership with, social media sites, platforms, or companies.

We may also share aggregate information with others, including affiliated and non-affiliated organizations.

Finally, we may transfer your PII to a third party, or our successor-in-interest, in relation to, or in the event of, a merger, acquisition, sale of all or substantially all of our assets, reorganization, bankruptcy, or other change of control. After such disclosure or transfer, the third party or successor in interest may use the information in accordance with applicable law.

1. Are There Other Ways My Personal Data Could Be Shared?

You may elect to share certain personal information with individuals or with the public via your use of the Service. In this case, you will control such sharing via settings that we provide. For example, the Service may make it possible for you to publicly share information via Platforms such as Facebook, or Instagram. Be aware that when you choose to share information with friends, or with the public at large, you may be disclosing sensitive information, or information from which sensitive information can be inferred. Always use caution when sharing information through the Service. You understand and agree that we are not responsible for any consequences of your sharing of information through and beyond the Service.

How Can You Access and Control Your Information?

After becoming a user of the Service, you may view, revise or edit certain personal information associated with you by logging into the Service and proceeding to your profile, or by sending an email to team@knowt.com.

For instructions on how you can further access your personal information that we have collected, or how to correct errors in such information, please send an email to team@knowt.com. We will promptly stop processing your information and remove it from our servers and database at any time upon your e-mail request, where required by law. You may opt-out of the following by sending an email at team@knowt.com with “Opt-Out” in the subject line: promotional emails; sharing your PII with third parties; using your PII for a purpose other than the one for which you provided it; and including your PII in an online directory. To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access, making corrections, or removing your information.

How We Store and Protect Your Information.

After receiving your PII, we will store it on our servers for future use. We have physical, electronic, and managerial procedures in place to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect. Unfortunately, no data transmission over the internet or data storage solution can ever be completely secure. As a result, although we take industry-standard steps to protect your information (e.g., strong encryption), we cannot ensure or warrant the security of any information you transmit to or receive from us or that we store on our or our service providers' systems.

If you are accessing the Service from outside of the USA, you understand that your connection will be through and to servers located in the USA, and the information you provide will be securely stored in our servers and internal systems located within the USA.

We store your PII until the earlier of (i) your PII no longer being necessary for the purposes for which it was being processed; (ii) our deletion of your PII in accordance with our data retention decisions as well as retention and other internal policies; or (iii) your request that we remove it from our servers, except in cases where we have the legal obligation, or authority, and we elect, to maintain that information. We store our logs and other technical records indefinitely.

How Do We Use Cookies and Other Network Technologies?

To enhance your online experience with us, our web pages may use "cookies." Cookies are text files that our web server may place on your hard disk to store your preferences. Cookies, by themselves, do not tell us your email address or other PII unless you choose to provide this information to us. Once you choose to provide PII, however, this information may be linked to the data stored in the cookie. Certain features of the Services may not function properly without the aid of cookies. Our Service uses session cookies, which are necessary to allow you to seamlessly navigate from one page or area of the Site to another during your visit, and these are normally deleted when you close your web browser. We also use persistent cookies for your convenience so that you can log in faster, your preferences are remembered from visit to visit, and that you have an overall more convenient experience while visiting our Site.

Our Service may use Google Analytics, a web analytics service provided by Google LLC ("Google"). For more information on how Google uses data when you use our Site or Service, please follow this link: https://policies.google.com/technologies/partner-sites. You may be able to opt-out of some or all of Google Analytics features by downloading the Google Analytics opt-out browser add-on, available at, https://tools.google.com/dlpage/gaoptout. Google may additionally use your information as described here, https://policies.google.com/technologies/partner-sites?hl=en-US. You may be able to opt-out of Google's collection and/or use of your information. Please visit Google's Ads Preferences Manager or the Google Analytics opt-out browser add-on for more information.

The Service may also use MixPanel, provided by Mixpanel, Inc., One Front Street, 28th Floor, San Francisco, California 94111 (“Mixpanel”) to collect and process certain analytics data. More information about MixPanel’s data practices may be found online at https://mixpanel.com/privacy/. You may be able to opt-out of some, or all, of MixPanel analytics here, to https://mixpanel.com/optout/.

We or our service providers may also use "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") in connection with some of our Site pages and HTML-formatted email messages for purposes of, among other things, compiling aggregate statistics about website usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to website visitors and may be associated with cookies on visitors’ hard drives. Pixel Tags allow us and our service providers to count users who have visited certain pages of our Site, to deliver customized services, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can inform the sender of the email whether and when the email has been opened.

As you use the internet, you leave a trail of electronic information at each website you visit. This information, which is sometimes referred to as "clickstream data”, can be collected and stored by a website's server. Clickstream data can reveal the type of computer and browsing software you use and the address of the website from which you linked to our Site. We may use clickstream data as a form of non-personally identifiable information to determine how much time visitors spend on each page of our Site, how visitors navigate through the Site, and how we may tailor our web pages to better meet the needs of visitors. We will only use this information to improve our Site, the App, and the Services.

Do Not Track. At present, the Service does respond to browser do-not-track signals.

Collection of Information by Others.

For your convenience, our Terms of Service may provide links, and that you may access through our Service, to certain third-party websites and services. When you leave our Service, please check the privacy policies of these other websites to learn how they collect, use, store and share information that you may submit to them or that they collect. We are not responsible for the privacy practices of such other sites. This Privacy Policy applies solely to information collected by us through the Service.

1. ‘EEA’ Privacy Rights.

If you currently reside in the EEA, the GDPR applies to your PII and you are a Data Subject. The GDPR requires that we, in our capacity as a Controller, have a legal basis to process your PII.

1. We process your PII under one or more of the following legal bases:

• Processing is necessary for our legitimate interests;
• To perform the contract that we are about to enter with you (e.g., our Terms of Service);
• To comply with a legal obligation; and/or
• With your consent to do so, which may be revoked at any time.

1. Under the GDPR, as a Data Subject you have certain rights. They are:

• The right to be informed. This is your right to be informed about what we are processing, why, and who else the data may be passed to.
• The right of access. This is your right to see what data about you is held by us.
• The right to rectification. This is the right to have your data corrected or amended if what is held is incorrect in some way.
• The right to be forgotten. This is the right to have your personal data to be deleted in the event that such data is no longer required for the purposes it was collected for, your consent for the processing of the data is withdrawn, or the data is being unlawfully processed.
• The right to restrict processing. This is the right to ask for a temporary halt to processing of your personal data, such as in the case where a dispute or legal case has to be concluded, or the data is being corrected.
• The right to data portability. This is the right to ask for your personal data to be provided to you in a structured, commonly used, and machine-readable format.
• The right to object. This is the right to object to further processing your personal data if such processing is inconsistent with the primary purposes for which it was collected.
• Right in relation to automated decision making and profiling. This is the right to not be subject to a decision based solely on automated processing. The Service does not engage in automated decision making or profiling.

You can find instructions for enforcing some of these rights elsewhere in this Privacy Policy. Otherwise, if you wish to find out more about these rights, please contact us at team@knowt.com.

1. Below is the contact information of our EU and UK Representatives.

General Data Protection Regulation (GDPR) – European Representative: Pursuant to Article 27 of the General Data Protection Regulation (GDPR), Knowt Inc. has appointed the European Data Protection Office (EDPO) as its GDPR Representative in the EU. You can contact EDPO regarding matters pertaining to the GDPR:

• By using EDPO’s online request form: https://edpo.com/gdpr-data-request/
• By writing to EDPO at Avenue Huart Hamoir 71, 1030 Brussels, Belgium

UK General Data Protection Regulation (GDPR) - UK Representative: Pursuant to Article 27 of the UK GDPR, Knowt Inc. has appointed EDPO UK Ltd as its UK GDPR representative in the UK. You can contact EDPO UK regarding matters pertaining to the UK GDPR:

• By using EDPO’s online request form: https://edpo.com/uk-gdpr-data-request/
• By writing to EDPO UK at 8 Northumberland Avenue, London WC2N 5BY, United Kingdom

Children and Young People’s Information.

We do not knowingly collect any information from any minors, and we comply with all applicable privacy laws including the GDPR and the Children's Online Privacy Protection Act (“COPPA”), and associated Federal Trade Commission (“FTC”) rules for collecting personal information from minors. Please see the FTC's website (www.ftc.gov) for more information. If you have concerns about this Site, wish to find out if your child has accessed our services, or wish to remove your child's personal information from our servers, please contact us at team@knowt.com. Our Site will not knowingly accept personal information from anyone under 13 years old in violation of applicable laws, without consent of a parent or guardian. If we discover that a child under the age of 13 has provided PII to us, we will make efforts to delete the child’s information in accordance with the COPPA. If you believe that your child under 13 has gained access to our Site without your permission, please contact us at team@knowt.com.

California Privacy Rights.

California law allows California residents to request information regarding our disclosures to third parties in the prior calendar year, if any, of their personally identifiable information. To make such a request, please contact us at team@knowt.com with "Request for Privacy Information" in the subject line. Please include enough detail for us to locate your file; at a minimum, your name, email, and username, if any. We will attempt to provide you with the requested information within thirty (30) days of receipt. We reserve our right not to respond to requests sent more than once in a calendar year, or requests submitted to an address other than the one posted in this notice. Please note that this law does not cover all information sharing. Our disclosure only includes information covered by the law.

Nevada Privacy Rights

If you are a Nevada resident, we do not “sell” personal information as defined in the Nevada Privacy of Information Collected on the Internet from Consumers Act as amended by Nevada Senate Bill 220. Nonetheless, you may submit a request to prohibit such sales by contacting us at team@knowt.com. Additional information on the categories of personal information collected and categories of personal information shared with third parties can be found in this Privacy Policy. If you would like to tell us not to sell your information in the future, please email us at team@knowt.com with your name, postal address, telephone number, and email address with “Nevada Do Not Sell” in the subject line.

Our Contact Information

If you have any questions or concerns about this Privacy Policy, you may email us at team@knowt.com.

Copyright © Knowt Inc. All rights reserved. The Site and Service are the property of Knowt, and are protected by United States and international copyright, trademark, and other applicable laws. This includes the content, appearance, and design of the Site and Service, as well as the trademarks, product names, graphics, logos, service names, slogans, colors, and designs.